Rolls Royce Tuning & Performance Parts

What is there to say about Rolls-Royce cars that hasn’t already been said? Well, apart from that, from our point of view, it’s surprising what can be achieved with the judicious use of Rolls-Royce aftermarket parts, without compromising your car’s essential character and image. It goes without saying that from the inside, a Rolls-Royce is all about opulence and making every journey as comfortable and enjoyable as possible. So the makers of Rolls-Royce Dawn aftermarket parts, along with all other models, rightly take a sensitive approach to their craft, and aim above everything else to not dilute these qualities. When Welsh aviator Charles Rolls and Manchester-based engineer Henry Royce first met in the Midland Hotel, Manchester in 1904, they began a partnership which they could never have foreseen would become a by-word for the ultimate luxury cars. Rolls-Royce started developing its first all-new model, the 40/50, in 1906, and the first of the line of names borne by the cars, Silver Ghost, was coined for one of those early cars by Claude Johnson, Rolls-Royce’s commercial managing director. The name has subsequently been carried by several models produced since.

Royce was renowned as a workaholic and a perfectionist, and despite being banned from visiting his factory in Derby due to the effects of travelling from London on his health, insisted on checking all his draughtsmens’ designs personally. After the Second World War, car production was moved to Crewe, where the government had earlier established a ‘shadow’ factory at the start of the war to produce aero engines, as it feared the Derby plant would be a prime target for German aircraft. The company hit severe financial problems in the early 1970s, partly as a result of the oil crisis which saw huge increases in petrol prices, but also due to massive cost overruns on the development of its RB211 jet engine. As a result, the aero-engine and car manufacturing businesses were split off, and the former division brought under state control. At that time, the car-making business was making a profit, but this was insignificant compared with the scale of the losses of the aero-engine division.

Rolls-Royce remained under state control until 1987 when it was sold off to the public. At that time, a survey found that Rolls-Royce was the second most recognised brand in the world behind Coca-Cola. The current Rolls-Royce Motor Cars company was founded in 1998, and five years later now-parent company BMW took control. Meanwhile, the rights to previous Rolls-Royce car designs, as well as ownership of the Bentley brand which was once part of Rolls-Royce now belong to Volkswagen. The first new model produced by the company in its current form was the Phantom. While this used a BMW engine, most other components were unique, and assembly is carried out at the Goodwood factory. Rolls-Royce Cars are now made in a purpose-built factory near the historic Goodwood racetrack in West Sussex, which was launched in 2003 with the introduction of the new Phantom four-door saloon-style model. The current flagship of the range, at the time of writing, the Phantom is now on its eighth iteration. Its current product line-up includes extended wheelbase, two-door coupé, and convertible versions.

The Ghost is a smaller four-door saloon than the Phantom. It went into production in 2010, and gets about 20 per cent of its parts from the BMW 7 Series. The Wraith two-door coupé is based on the Ghost, and was unveiled in 2013. It takes the name of a car produced by Rolls-Royce just before the Second World War. The Dawn convertible came on stream in 2015, and was first seen at that year’s Frankfurt Motor Show. Rolls-Royce responded to the growing demand for SUV-style cars by launching the Cullinan in 2018. Based largely on the Phantom, it was intended to respond to launches of similar cars by rival luxury manufacturers such as Bentley and Lamborghini. Since the formation of the current company, it has enjoyed massive export sales success, in particular to China, where, in 2010 sales leapt by more than 600 per cent in a single year. However, it remains the second-largest export market for cars, behind the United States. Many Rolls-Royce cars live an extended life, and their owners are supported by a vibrant market for Rolls-Royce Phantom aftermarket parts to keep them looking pristine, and Rolls-Royce Ghost performance parts for refining and upgrading their performance and economy.